> ## Documentation Index
> Fetch the complete documentation index at: /docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Reports and where to find them

> Pick a date range, compare blocks and content, and open a full report for any block or piece of content.

Block Hero shows results in four places: the **Scheduler** page, **Content during period**, the block page and the content page.

## Pick a date range

The **Scheduler** page and the block page each have a date picker. Click it to choose a range.

**1. Open the date picker**

Click the current range, for example **Last 30 days**.

**2. Choose a range**

Pick **Today**, **Yesterday**, **Last 7 days**, **Last 30 days**, **Last 90 days** or **Last 365 days**. To pick your own dates, choose **Custom** or click a start and end date in the calendar.

**3. Apply it**

Click **Apply**. Click **Cancel** to keep the range you had.

![Scheduler: the date picker open with the list of ranges on the left and the two-month calendar](https://mintcdn.com/blockhero/xyXLRILs4QWwejCf/images/results/date-picker.png?fit=max\&auto=format\&n=xyXLRILs4QWwejCf\&q=85\&s=494b185992947aa91eaf0f3c191b8d77)

Example data

Both pages open on **Last 30 days**. The "Last" ranges end yesterday, so today isn't included. You can't pick dates after today.

## The Scheduler page

Go to **Scheduler**. Above the table, the metrics bar shows totals for the range you picked: **Impressions**, **Clicks**, **CTR**, **Added to cart**, **Orders** and **Revenue**.

The **Content during period** table has one row per block, with these columns: **Block**, **Content schedules**, **Impressions**, **Clicks**, **CTR**, **Added to cart**, **Orders** and **Revenue**.

![Scheduler: the metrics bar and the Content during period table with each block, its schedule badges and the six metric columns](https://mintcdn.com/blockhero/xyXLRILs4QWwejCf/images/results/scheduler-table.png?fit=max\&auto=format\&n=xyXLRILs4QWwejCf\&q=85\&s=41415458cc66aad1ec9d83e23a16640d)

Example data

Badge colours: **green** live, **yellow** upcoming, **grey** ended, **orange** set by hand. More in [Badges, colours and icons](/docs/reference/badges-and-colors.md).

* Click a block's name to open its block page.
* Click anywhere else on the row to open **Content during period** for that block, with its content listed under it.

## Content during period

This page lists each block's schedules, with each piece of content underneath. Open it by clicking a row on the **Scheduler** page.

![Content during period: the filter bar with search, Date Range and Block filters, the columns and sort buttons; one block row with a date badge and its...](https://mintcdn.com/blockhero/xyXLRILs4QWwejCf/images/results/content-during-period.png?fit=max\&auto=format\&n=xyXLRILs4QWwejCf\&q=85\&s=2b640f2dc8c294122cede6a29801caa9)

Example data

### Find content

* **Search**: type in **Searching all content** to find a block, schedule or piece of content by name.
* **Date Range**: show only schedules that ran **In the last week**, **In the last month**, **In the last 3 months** or **In the last year**. With no date filter, the page shows every schedule and counts all results to date.
* **Block**: show one block. When you open the page from a row on the **Scheduler** page, that block shows as a tab next to **All**. Click **All** to see every block.

> [!NOTE]
>
> The **Date Range** filter on this page is separate from the date picker on the **Scheduler** page.

### Sort

Click the sort button and choose **Date** (**Newest first** or **Oldest first**), **Impressions**, **Clicks** or **CTR** (**Low to high** or **High to low**). The page starts on **Date**, **Newest first**.

### Choose columns

Click the columns button. Tick the metrics you want under **Engagement**, **Purchase intent** and **Revenue**, or type in **Search for columns**. The table changes as you tick. **Block** is always shown. Block Hero remembers your columns in this browser.

![Content during period: the column picker open with Search for columns and the Engagement, Purchase intent and Revenue groups](https://mintcdn.com/blockhero/xyXLRILs4QWwejCf/images/results/column-picker.png?fit=max\&auto=format\&n=xyXLRILs4QWwejCf\&q=85\&s=6a6f2ff4c726a3003566bd6ba3d2a66c)

### Read the rows

* Each block row shows the schedule's dates as a badge, with totals for all its content.
* An info icon next to the badge means the schedule runs past the date range you filtered on. Hover to read: **This content schedule extends beyond the selected date range. Analytics shown are only for the filtered period.**
* Click the arrow on a block row to hide or show its content.
* Click a block row to open the block page. Click a content row to open that content's page.

## The block page

Open a block from the **Scheduler**. The right side of the page shows **Analytics**, with one date picker for every card under it.

![Scheduler > block page: the Analytics heading with the date picker, the Performance card with four numbers and trend lines, and the By schedule card with...](https://mintcdn.com/blockhero/xyXLRILs4QWwejCf/images/results/block-page-analytics.png?fit=max\&auto=format\&n=xyXLRILs4QWwejCf\&q=85\&s=2c873f270dc4d8e47f813158d5ef2d16)

Example data

### Performance

Shows **Impressions**, **Clicks**, **Orders** and **Revenue** for the dates you picked, each with a small trend line. Click **View report** for every metric.

### By schedule

Ranks the block's schedules by clicks for the dates you picked. Each row shows the schedule's dates, its status (**Active**, **Scheduled** or **Inactive**), its clicks and its CTR. Each schedule counts only its own dates inside the dates you picked.

* The top five schedules are shown. When there are more, you see how many, for example **Top 5 of 8**.
* If the live schedule ranks lower, it is shown under the top five with **Live now** and its rank.
* If no schedule had views or clicks on those dates, you see **No views or clicks on these dates.**

The card appears once at least one of the block's schedules has results.

### View details

Click **View details** on **By schedule** to see every schedule in a table: **Schedule**, **Status**, **Impressions**, **Clicks**, **CTR**, **Orders** and **Revenue**, with a **Total** row. Click a column heading to sort.

## The report

Click **View report** on a **Performance** card. The report opens with a chart of **Revenue**.

![Scheduler > block page > View report: the report with the metric button, date picker, total, line chart, View as table link, the Engagement, Purchase intent...](https://mintcdn.com/blockhero/xyXLRILs4QWwejCf/images/results/report-modal.png?fit=max\&auto=format\&n=xyXLRILs4QWwejCf\&q=85\&s=83d9f79570e6249c3d20e4ca60c74c90)

Example data

* Click the metric button to chart a different metric.
* Click **View as table** to see the chart's numbers day by day, with a **Total** row.
* The **Engagement**, **Purchase intent** and **Revenue** tables show the total for every metric.
* On a block's report, **By content** lists each piece of content with its schedule, **Impressions**, **Clicks**, **CTR**, **Orders** and **Revenue**. The content with the most revenue is first.

> [!NOTE]
>
> In **By content**, each piece of content's totals cover all of its live dates. The chart and the group tables cover the dates you picked.

On a block's report, the date picker is the same one as on the block page. Changing it in either place changes both.

## The content page

Open a piece of content from **Content during period** or from the block page. The right side of the page shows:

* **Summary**: the block it belongs to, its live dates, whether it is before, within or after those dates (or set by hand), and how many items are in its schedule.
* **Performance**: **Impressions**, **Clicks**, **Orders** and **Revenue** up to today. The card shows the dates it covers: from the content's earliest date, or the last 30 days if that is longer. There is no date picker here. Before the content goes live you see **No data yet. Numbers appear once this content goes live on** followed by its start date.
* **In this schedule**: every item in the same schedule, **Ranked by revenue**, with **This item** marking the one you are on. It shows when the schedule has more than one item.

Click **View report** for the full report. It has the same chart and tables as a block's report, without **By content**.

![content page: the Summary, Performance and In this schedule cards on the right](https://mintcdn.com/blockhero/xyXLRILs4QWwejCf/images/results/content-page-sidebar.png?fit=max\&auto=format\&n=xyXLRILs4QWwejCf\&q=85\&s=59c12230a55b8a03b289f44f17ff1d27)

## Related

> **[What each metric means](/docs/results/metrics.md)**
>
> Definitions for every number.

> **[When counting starts](/docs/results/when-counting-starts.md)**
>
> Why some metrics show a dash or a start date.


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