Glossary - Block Hero Help Center

Blocks and sections

Term	What it means
Block	A spot on your storefront that Block Hero schedules. It’s either a Block Hero block or a connected theme section. Each block has its own schedules and its own results. See Create a schedule.
Block Hero block	One of five ready-made blocks you add to your theme in the theme editor: Image Banner, Media Banner, Media Grid (2), Collection Grid and Collection List. See Block Hero blocks.
Block ID	The code that links a Block Hero block in your theme to its block in Block Hero. Copy it from Add to theme editor on the block’s page and paste it into the block’s settings in the theme editor. See Block Hero blocks.
Theme section	A section that’s already in your theme, such as a collection list or an image banner, that you connect to Block Hero so it can schedule what the section shows. Nothing is added to your theme. See Theme sections.
Connect	Linking a theme section to Block Hero, so it becomes a block you can schedule. See Connect a theme section.
Card	One repeated item inside a theme section, such as one tile in a collection list. On the block page, each card has its own row in the schedule. See Theme sections.
Section Header	The heading or text a theme section shows above its cards. It gets its own row at the top of the schedule and in reports. See Theme sections.
Field	One setting of a theme section that Block Hero can schedule, such as an image, a heading or a link. You switch each field on or off. A field that’s off shows Not scheduled. See Choose which fields to schedule.
Stays in the theme editor	The settings of a theme section that Block Hero doesn’t schedule, such as layout and colours. You keep editing them in the theme editor. See Choose which fields to schedule.
Dynamic source	Shopify’s way of filling a theme setting from stored content instead of a typed value. You link each scheduled field in the theme editor with Connect dynamic source. See Link fields in the theme editor.
Entry	The Block Hero content you pick when you connect a dynamic source. Each card of a connected section has its own entry. Its name starts with `bh-`. See Link fields in the theme editor.
Live theme	The theme your shoppers see. Block Hero checks connected sections against your live theme. See Connection status.
Fallback	What a theme section shows when a schedule ends and nothing comes after it, if you choose Show a fallback instead of Keep last schedule. See What shows between schedules.
App embed	A Shopify theme feature that runs an app on every page of your storefront, turned on in the theme editor under App embeds. Block Hero’s is called Block Hero analytics. See Turn on analytics.

Scheduling

Term	What it means
Schedule	A start date and time, and an end date and time or No end date, for what a block shows. A block shows one schedule at a time. See Create a schedule.
Content	What a block shows during a schedule: an image, a heading, a link and so on. On Image Banner and Media Banner blocks, each piece of content has its own dates. See Create a schedule.
Content block	One item in a schedule on a Media Grid (2), Collection Grid or Collection List block, such as one tile. Add each with Add content block. See Create a schedule.
No end date	A schedule or piece of content that stays live until you change it. Nothing else on the block can run into it, before or after, until you give it an end date. See When content goes live.
Status	Active (live now), Scheduled (starts later) or Inactive (ended). Block Hero sets it from the dates. See Statuses.
Status set by hand	On Image Banner and Media Banner blocks, a status you choose for one piece of content that ignores its dates. Its date badge on the Scheduler turns orange. See Statuses.
Enabled and Disabled	Whether a Block Hero block is on. A disabled block shows nothing, whatever its schedules say. See Turn a block on or off.
Not published	Your last change to a block didn’t reach your store. Your store still shows the previous version. See Troubleshooting publishing.
Store time zone	The time zone set in your Shopify admin. Every date and time in Block Hero uses it. See When content goes live.

Results

Term	What it means
Impression	One time your content was shown, whether or not a shopper interacted with it. See What each metric means.
Click	One time a shopper interacted with your content, such as a button press or screen touch. See What each metric means.
CTR	Clickthrough rate: clicks relative to impressions. See What each metric means.
Session	A visit that started with a click on one of your blocks. It ends after 30 minutes with no activity. Orders and other results are credited to the block and content that started the session. See What each metric means.
Added to cart, Reached checkout, Orders, Revenue	What happened in sessions that started with a click on one of your blocks. See What each metric means.
Period	The date range picked at the top of a page. Numbers and date badges follow it. See Reports and where to find them.
Content during period	The table of everything your blocks showed in the period you picked, with its results. See Reports and where to find them.
Report	All metrics for one block, opened with View report. See Reports and where to find them.
Not counted yet and Since	Notes that Block Hero hasn’t started counting a metric for your store, or started part way through your period. See When counting starts.

Billing

Term	What it means
Plan	Your Block Hero subscription. It follows your store’s Shopify plan. See Plans.
Free trial	The free days on your store’s first subscription. The plan card shows how many. See Free trial, change or cancel.
Subscription status	The badge on the Current plan card, such as Active or Pending approval. See Subscription status.

Badges, colours and icons

What each badge and colour means.

Limits at a glance

Limits, time zones and timings.