Why the numbers differ from Shopify

Block Hero and Shopify Analytics answer different questions. Shopify Analytics reports on your whole store. Block Hero counts what happened after a shopper clicked one of your blocks. Expect Block Hero’s numbers to be smaller, and to differ for the reasons below.

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Metric by metric

Shopify’s definitions come from the Shopify Help Center pages linked in the table. For how each Block Hero metric is counted, see What each metric means.

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Only visits that start with a block click

Sessions, Added to cart, Orders and Revenue only include visits that started with a click on one of your blocks. A shopper who buys without clicking a block isn’t counted by Block Hero, but is counted by Shopify.

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Each order goes to one block

An order is credited to the block and content whose click started the shopper’s session. If the shopper then clicks different content, a new session starts and that content gets the credit instead. An order is never split or counted twice across blocks. See How a session is credited.

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The 30-minute rule

A session ends after 30 minutes with no activity. If a shopper clicks a block, leaves for longer than that, and comes back to buy, Block Hero doesn’t credit the order to the block.

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Shoppers who decline tracking

Block Hero counts a shopper only when they allow analytics in your store’s consent banner. See Shoppers who decline tracking.

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Revenue is before returns

Revenue is the order total at the time of the order, including taxes and shipping. It doesn’t go down when an order is refunded or returned later. AOV is product sales after discounts, before shipping, and includes tax only where your store’s prices include tax.

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Counting start dates

Some metrics started on a later day for your store, such as Orders from the first order Shopify confirmed. Days before that aren’t counted. See When counting starts.

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Theme editor and previews

Visits in the theme editor and theme previews aren’t counted.